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1920s Industry blossoms
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As the export market bloomed, so did Nilfisk. In 1926, sales offices were established in Great Britain and Germany while other sales offices were quickly being erected around Europe. |
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An earlier advertisement from Nilfisk in Germany;
"Making housework easier means housewives have more time on their hands. Having a Nilfisk means freedom". |
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In 1922, a new vacuum cleaner design was launched, available for the first time on hire-purchase. This method of payment by installment was a huge success as sales rised over 300% compared to the previous year. The move provided middle class citizens the ability to afford a vacuum cleaner for the first time. |
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Hygiene became increasingly important in the 1920s. Pictures of moths and other unpleasantries were often used in Nilfisk’s advertising materials. |
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